Yahoo Buzz, the New Digg
Back in February 2007, Yahoo! released their version of a social bookmarking website - Yahoo! Buzz. I recently was directed to it, and thought that you all might enjoy it as well. After looking it over, it is definitely meant to be second nature to Digg users. The format is much the same, but it all is done with the clean style that Yahoo! is so fond of.
After doing some research, I stumbled onto a report from May that showed Buzz was overtaking Digg in April of this year. The report stated that Buzz received 7,000,000 unique visitors in April, while Digg only received 6,000,000. I was intrigued by this as surely it would have been broadcasted more within the Internet circle. Here is the graph from the website (and a link to the page for my hotlinking) comScore.
comScore Buzz and Digg unique visitors
Yahoo! Buzz is still in beta, which says a lot for them since we all know Digg has flawed algorithms and they are out of beta. I havn’t found a recent traffic analysis, but Buzz seems to be helping push Yahoo! around the rank 1 spot in Alexa. This is a good reason to explain why Google was so interested in Digg, but eventually backed out of the deal again. As with any business, the more resources you have to put behind a project, the more successful it will be. If Yahoo! can successfully market Buzz and have a better algorithm, they will burry Digg.
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