Assented Order

Before you begin cringing, this is not a Pro-Vista article. Whatever personal preferences led to the OS running on your computer is your business. However, Vista was an element of the article that inspired this post, so I am getting the preliminaries out of the way.

In today’s Wall Street Journal on page D1, there is an article titled “PC Makers Offer Enhancements for Speed and Ease of Use.” I have linked this title to the online article for you all who happen to have online subscriptions.

This article details how manufacturers have began to bundle their own software with Vista, and capitalizing on its “wonderful” organizational structure. For instance, Dell has their own toolbar that they are using to make finding your favorite file or program easier to get too with fewer clicks.

Since Vista is not going away within the next couple of years and all new computers that are Windows based will have it on there, there is a large market potential for this type of bundling. This is where I want to take this post.

Marketing your services:

With Dell, they have come to understand that once someone buys a computer, they may or may not see that customer until they need a new one. This would be why most new computer wallpapers have the manufacturer’s branding - it keeps them in the customer’s mind. Dell has taken this a step further and wanted to branch out and “help” their customers by adding functionality that Vista made hard to do.

So, how does this OS fit in to inspiring Web Developers? The fact is, Vista has allowed MSN Live and other mediums to interface with it. You have a website offering a customer following, so why not capitalize on them? If Dell, HP, and Sony are all finding ways to use Vista to continually keep customers and gain new ones, why can’t you?